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Aruba Networks

Aruba Networks

Aruba Values


Customer first, customer last

We don’t develop technology for technology’s sake—everything we do starts and ends with our customers.


Unconventional and innovative

We have never been a traditional networking company; since the beginning we had to change the rules to survive. This is reflected in everything we do.


Biggest, small company

Over the years, we’ve maintained our core value of being the biggest, small company—treating our customers and employees like family while remaining nimble and ahead of market shifts.


Recognized industry leadership

Aruba has repeatedly been recognized by third party analysts as a leader in Wi-Fi 6, switching, SD-Branch, and a visionary in Data Center networking. The world’s largest companies rely on us to provide a secure, AI-powered edge services platform that spans across campus, branch, data center, and remote working environments.


Forward-thinking innovation

Aruba has been at the forefront of innovation since its start, and has continued to make significant investments to deliver Aruba ESP (Edge Services Platform), the first platform that goes well beyond conventional network management to provide AI-powered operations, provisioning, orchestration, security, and location services from the cloud.


AI expertise

Combining over 18 years of proven wired and wireless network expertise with modeling telemetry data from over one million wired, wireless and SD-WAN devices, Aruba AI can identify anomalies and provide prescriptive recommendations that network administrators can trust. No other networking vendor has this level of AI expertise.


Flexible financing and consumption

Aruba as-a-service provides options for financial and consumption flexibility across hardware, software, and management operations. Flexible financing options include leasing, deferred payment, and buy-back programs for unlocking sunk costs. Consumption options include SaaS and NaaS solutions offered in simple pay-as-you-go subscriptions. 

Leading Network Hardware Supplier

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